McDonald's - Angry Birds
Reach: 22 million users
Trend: 11 Mexican cities and 1 from the U.S.
The arrival of the Angry Birds to McDonald’s was a milestone they needed to communicate either to their fans as to those to be, and all this audience was gathered around a few influencers who happened to be very loyal to the brand. To involve them all, and in collaboration with Brutal Content, we created a contest between 8 brand-lovers that needed to sum up points by means of the interactions and contents from their fans, who could provide the highest possible amount by uploading pictures from a McDonald’s restaurant, which guaranteed the attendance of visitors. The prize consisted on a meet&greet between the winning influencer and some of his followers, prepared and sponsored by McDonald’s. After a few weeks of competition, Arely Téllez became the winner, and spent an unforgettable day with her followers.