Telefónica Movistar - 100 celulares
Reach: 32 million users
Interactions: +1 million
This campaign started in Guatemala, boosted by Telefónica Movistar. Their purpose was to prove that latinos in general, and Guatemalans in particular, were way more honest than the world, and even themselves, believe. To prove it, they just tested them.
A hundred cellphones were dropped all over Guatemala, in the middle of the street, and people’s reaction was recored with a hidden camera. The shocking result allowed to make this video that quickly turned viral in the country, and that DeQuéBuzz exported to several Spanish-speaking areas, where it reached more than one million interactions.