Nissan - Sin bajar del March
Reach: 26 million users
Interactions: +1.5 millions
Trend: 3 most important Mexican cities
Nissan needed to spread the voice about the new March and all its stunning tech features to a very specific target. In order to aim straight to that audience, we took 5 of the biggest Mexican influencers and gathered them inside a March to undergo a gymkhana around DF. They couldn’t step off the car until overcome all stages, for which they would count on the collaboration of their own followers. They obtained the gas to start off, and kept on helping them from Twitter to solve all clues they found on the way. The new technological elements from the March where the central axis of the dynamic and the storytelling, as the influencers needed to use them to go through all trials in the gymkhana. By the end of the day, once the mission was succesfully accomplished, the 5 influencers met up with some of their followers at a big party where they celebrated this great experience together.