Sony - Mediatek Pump ExpressCategory: National
Reach: 126.000 users Interactions: +55K Sony UK made up a campaign around a powerful insight: that akward moment you run out of battery when you need your phone the most. Their new Xperia XA device included a technology that avoided these problems, and they wanted to introduce it in the Spanish Market. To do so, we counted on two top bloggers and ten amplifiers that, through storytelling, revealed their points of view.
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