Aldeas infantiles México - 45º Aniversario
Reach: 4,5 million users
To celebrate its 45th anniversary in Mexico, Aldeas Infantiles decided to open their gates so everyone could look closer to their daily job with the kids. The aim was to receive a large attendance so these visitors could transport the message to their circles afterwards. To maximize this reach and hit thousands of people, we gathered up a team of influencers that transmitted a viral concept: Recuerdos para aldeas. All of them swinged by the open-gates day, and from there they could show their followers what the organization does for the children.
Additionally, they triggered an action that consisted on sharing good memories from the childhood by showin their own. The users, besides partaking, were able to know from their homes the great social commitment of the organization, and become aware of how capital it is to donate funds in order to grant the mexican kids a happy childhood.