Skoda - El amigo invisible
Reach: 2.3 million users
Interactions: 2 millions
Škoda wanted to spread the word about the new Fabia, recently awarded, within their youngest target.
To do so, we put 3 top influencers behind the wheel while they live broadcasted to ask their followers what to buy for the "Invisible friend".
The action was reinforced with a double contest and reached up to 2 million interactions.