Coca-Cola FM -Ronaldinho
Reach: 27 millions users
Trend: 10 cities from Latam and Spain
DeQuéBuzz interviewed Ronaldinho at his house in Querétaro with El Enganche.
Along with the sponsor, Coca-Cola FM México, we expanded the content across three continents, achieving hundreds of reactions in barely a week. Media such as Fox, Sport, Gol Caracol or Récord published this acclaimed information in their front page.
A case of Branded Content + Celebrity + Worldwide Viral Campaign.