Bimbo - Global Energy Race
Reach: 30 millions users
Interactions: +2 millions
Bimbo wanted the 2017 edition of its famous Global Energy Race to be the most popular so far. An ambitious target of registrations was set up, a number that should mean an also remarkable food donation.
With two big influencers as rulers of the project and nexus between the countries involved, plus a team of supporting amplifiers, we achieved more than 2 millions interactions by the end of the campaign, managing, furthermore, to accomplish the brand's external objectives.