Google - Fans for RealCategory: Global
Reach: 100 million users Interactions: +240K Trend: Worldwide Google+ and Real Madrid, along with the club's sponsor Fly Emirates, released the #FansForReal campaign to look up for the best Real Madrid fans across the world.
The campaign presented 3 main milestones in two months: 1. Campaign video launch and spread of the #FansForReal hashtag 2. Key player videos were made viral. 3 .Live Hangout with Gareth Bale, in which users could interact with the player. The project was held on 12 countries. |
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