Google - Fans for Real
Reach: 100 million users
Google+ and Real Madrid, along with the club's sponsor Fly Emirates, released the #FansForReal campaign to look up for the best Real Madrid fans across the world.
The campaign presented 3 main milestones in two months:
1. Campaign video launch and spread of the #FansForReal hashtag
2. Key player videos were made viral.
3 .Live Hangout with Gareth Bale, in which users could interact with the player.
The project was held on 12 countries.