Google - Fans for Real

Category: Global
Reach: 100 million users
Interactions: +240K
​Trend: Worldwide

Google+ and Real Madrid, along with the club's sponsor Fly Emirates, released the #FansForReal campaign to look up for the best Real Madrid fans across the world.

The campaign presented 3 main milestones in two months:
 
1. Campaign video launch and spread of the #FansForReal hashtag

2. Key player videos were made viral.

3 .Live Hangout with Gareth Bale, in which users could interact with the player.

The project was held on 12 countries.