Nina Ricci - Belles de Nina
Reach: 4,5 million users
Nina Ricci released 'Luna', a new fragance, and needed to let their consumers know. To do so, we chose two influencers that revealed the secrets of their friendship with the hashtag #BellesDeNina.
Along with a team of amplifiers, they spread the word about the product and it philosophy, ending the content strategy with an exclusive event where their followers shared the starring.